how dumb we’ve become
Link to brandsalsa.com for an article on this name change, no relation to salsa dancing that I know of.
My normally relaxing, utterly transporting experience of watching Star Trek: The Next Generation was interuppted by an abomination on my TV set. The Sci-Fi channel has changed it’s name and logo to Syfy. How dumb have we become that we take a channel devoted to smart, cool things with a cool planet symbol and correct spelling to a dumbed down, bubble gum font brand? I can’t see this logo without cringing. It’s Sci Fi, I liked to be remind of the SCIENCE and the FICTION, not a cutesy name. The F doesn’t even get a capital letter. The linked article tells you the reality behind this, but right now it doesn’t sit well with me.
By the way, if you’re sensitive to caffeine, don’t drink a frappé after 5pm. I think I’ll be blogging for awhile. Darn foodies turned me into a caffeine freak.
2 Comments
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Thanks for pointing this out. I was confused when I tuned in and saw a different brand, then I cringed.
I left my comment on the link you provided and suggested that they drop the new logo and blurb into a black hole as soon as possible.
good. hopefully more people will join. but I fear this is the direction of most things now. that type of branding.